📧 3 Simple (But Effective) Pieces Of Advice I'd Give Anyone Starting In Email Marketing
Building Long-Term Success Through Value-First Email Marketing 🎯
From: Just West of Otay Lakes
Hey – It's Luis.
Welcome to Day 19 of the 30-Day Writing Challenge!
I’m watching The Agency on Paramount+ now. I also enjoyed The Day of the Jackal, Black Doves, Lioness, and Slow Horses this year.
Now, on to today's writing...
After twenty years in email marketing, I've learned these three foundational principles that can transform your career.
Advice #1: The Strategy of Preeminence: Put Others First
The most successful email marketers focus on giving value before asking for anything in return.
Marketing legend Jay Abraham perfectly captured this principle when he said, "The more value you give others, the more value you generate." I've witnessed this principle transform businesses across every industry I've worked in. At my son's tennis shop, I see it in action daily—the shopkeeper treats junior players like family, building relationships that span generations.
When you genuinely put your client's needs first, success follows naturally.
Advice #2: Building Long-Term Relationships: The Power of Compound Interest
Email marketing success isn't built on quick wins—it's built on lasting relationships.
Naval Ravikant explains it best when he says all returns in life come from consistent effort over time. Working with the right people isn't just about immediate gains; it's about building connections that grow stronger year after year. As you develop your expertise and take on more responsibility, these relationships become your most valuable asset.
The real magic happens when you combine expertise, relationships, and time.
Advice #3: Share Your Knowledge: The Power of Teaching
The most trusted email marketers are those who generously share their knowledge.
Think about beloved teachers like Bob Ross and Martha Stewart—they became legends by freely sharing their expertise. Email marketing works best when you treat it first as media (connecting with people) and second as commerce (selling products). These teachers show us that when you openly share your knowledge and experience, you build trust with your audience in ways that no sales pitch ever could.
Give your best insights freely, and your audience will naturally want to support your success.
P.S. What's the most valuable piece of business advice someone has shared with you? Reply and let me know—I'd love to hear your story.