💡 Words That Changed Everything

6 quotes that transformed my entrepreneurial journey

From: Just West of Otay Lakes

Hey – It’s Luis.

Welcome to Day 24 of the 30-Day Writing Challenge!

A few days ago, my son turned 13. Last night, we started watching "Becoming Warren Buffett" on Max. I loved seeing his eyes light up as he connected the dots to "The Richest Man in Babylon," which he read this summer. These moments of discovery remind me why I do what I do.

Now, on to today’s writing...

The path of an entrepreneur is never straight, but these six quotes have guided me through every twist and turn.

1. Find What You Love

“You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.” –Steve Jobs delivered this wisdom in his legendary 2005 Stanford commencement speech, one year after his cancer diagnosis.

When I felt lost in my business, these words guided me back to my passion for teaching and mentoring others. The moment I aligned my work with my heart, everything changed.

Your purpose is waiting – trust your heart to find it.

2. Trust in Something

“Again, you can’t connect the dots looking forward; you can only connect them looking backward. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” –Steve Jobs shared this insight during the same Stanford speech, reflecting on dropping out of college and starting Apple in his garage.

Every pivot in my journey felt scary at first, but looking back, each step led exactly where I needed to go. That first leap from dropping out of the corporate world to entrepreneurship taught me to trust my instincts.

Faith isn't blind – it's courage in action.

3. Learn What People Want to Buy

“Now, pay attention. The very first thing you must come to realize is that you must become a "student of markets". Not products. Not techniques. Not copywriting. Not how to buy space or whatever. Now, of course, all of these things are important and you must learn about them, but, the first and the most important thing you must learn is what people want to buy.” –Gary Halbert, The Boron Letters

Over the past two decades, my company has built success by understanding a simple truth: advertisers want leads, and people want practical, useful information. When you help them connect, you create value for both sides.

The market always tells the truth.

4. Share your Knowledge

“After you’ve invested in your own growth, you’re ready to move into contribution to start sharing your knowledge with others.” –Russell Brunson, Expert Secrets

My biggest breakthroughs came when I started paying it forward through recovery ministry and Bible studies. Just as the Bible teaches us to be fruitful and multiply, I've learned that sharing knowledge creates ripples of transformation. The marketing legends showed me that success multiplies when shared.

Your knowledge is someone else's breakthrough waiting to happen.

5. Expand your Freedom

“Expanding your freedom is the ultimate purpose of the entrepreneur’s journey, and there really is no end to how much freedom you can have or create.” –Dan Sullivan; Benjamin Hardy, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

Through recovery, I learned that true freedom isn't just about me. It's about helping others break free – from addiction, limiting beliefs, and whatever holds them back. Two decades of entrepreneurship taught me that real freedom comes in four forms: time, money, relationships, and purpose. When you help others gain these freedoms, your own freedom expands.

Your breakthrough becomes their breakthrough.

6. Find The Right Market

“Think about it. When it comes to direct marketing, the most profitable habit you can cultivate is the habit of constantly being on the lookout for groups of people (markets) who have demonstrated that they are starving (or, at least hungry) for some particular product or service.” –Gary Halbert, was known as "The Prince of Print" and became one of the most successful direct response copywriters in history

Success found me when I stopped pushing products and started serving hungry markets. Direct Response Advertisers showed me what a truly hungry market looks like.

Find “a starving crowd” first – the rest will follow.

Keep these quotes close as you build something that matters.

P.S. Which of these quotes resonates most with your journey right now? Reply and let me know – I read every response!